Saudi Arabia Social Media Report 2024

 --Saudi Arabia Social Media Report 2024--

September 21, 2024 by Nadhem | Leave a comment


Article Content : 

1- Most used social media platforms

2- YouTube

3- TikTok

4- Snapchat

5- X.com

6- Instagram

7- LinkedIn



- One of the most prominent repercussions caused by the Corona pandemic is the increase in the number of Internet users and social media networks in the world and Saudi Arabia in particular, as several statistics for the year 2024 revealed an increase in the number of Internet users and social media networks.


- One of the observations revealed to us by these statistics is that there are reasons behind the increasing use of the Internet and social media networks by Saudis, and these reasons are the Kingdom's vision programs that prompted telecommunications and Internet companies in the Kingdom to provide rewarding and competitive offers that contributed to facilitating the acquisition of smartphones by Saudis and enhanced the volume and speed of digital data exchange, making the Kingdom one of the first in the region.


- In the following lines, we will learn about the social media report in Saudi Arabia, which includes statistics on the Saudi community’s use of the Internet and social media.




There were 36.84 million internet users in Saudi Arabia at the beginning of 2024, when the internet penetration rate reached 99.0%. Saudi Arabia was home to 35.10 million social media users in January 2024, equivalent to 94.3% of the total population. There were a total of 49.89 million active mobile cellular connections in Saudi Arabia at the beginning of 2024, equivalent to 134.1% of the total population.

As for social media use, we find that 35.10 million Saudis inside Saudi Arabia use social media in January 2024, or 94.3% of the population uses social media, knowing that the average daily usage duration reaches 3 hours and 6 minutes, divided into 54.1% males and 45.9% females.

The most used social media platforms
Through the article on social media statistics in Saudi Arabia, we will take you to learn about the details of the most used platforms on social media in Saudi Arabia.

- YouTube

YouTube is one of the most used social media platforms in Saudi Arabia of all ages; as the number of users reaches 28.30 million, or 76.0% of citizens, because it contains some advantages for users, such as profit from advertisements, and this is what prompted content creators to be more creative and create competition between them to attract the largest number of viewers.

- TikTok
Tik Tok platform is considered the fastest growing social media application, as it was launched in 2016 and is now used by more than 800 million people around the world.

Tik Tok is considered a youth application directed primarily at young people, as they can film and share video clips of challenges, songs, or funny clips. Many content creators have found in TikTok all the ingredients for fame, as a number of them have exceeded one million followers on their accounts within a few months.

The number of TikTok users in Saudi Arabia reached 35.10 million users at the beginning of January 2024, which is approximately 95.3% of Internet users in Saudi Arabia, including 45.9% female users and 54.1% male users.



- Snapchat

The number of Snapchat users in Saudi Arabia is 22.64 million users. Snapchat is considered the favorite program among the youth in the Kingdom, due to the active presence of celebrities in the Kingdom on this application because they share their daily lives on this site.

The number of Snapchat users in Saudi Arabia reaches 44.8% of males and 53.6% of females.

- X.com
The X site is considered one of the most used Saudi sites on the social networking site, as the percentage of male X users reaches 58.0%, while the number of females reaches 42.0%.

- Facebook

As for Facebook, which is considered the largest social networking platform in the world with 2 billion users, the number of Facebook users in Saudi Arabia has reached 9.60 million at the beginning of January 2024, and the percentage of Facebook Messenger users reached 78.1% of males and 21.9% of females.

- Instagram
The number of Instagram users in Saudi Arabia is 16.30 million users, and on this site, users display photos and video clips, which made it one of the preferred platforms for young people with different interests, and this is what prompted companies and brands to be present in it to display and market their products. We find that the 16.30 million subscribers to the Instagram site, 57.0% of them are males, and 43.0% are females.

- LinkedIn
24.2% The number of LinkedIn users in Saudi Arabia reached 8.90 million users in early January 2024, and LinkedIn ads reached 75.8% of Saudi Internet users, and 24.2% of them were males.





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